Marketing Director (FMCG)
Strategic FMCG marketing leader with strong business acumen, driving brand growth, digital transformation, market expansion & cross-functional success
About the Client:
Our client is a leading FMCG company with a strong portfolio of consumer brands and an ambitious growth agenda across offline and digital channels. The company is looking for a strategic and commercially driven Marketing Director to lead brand growth, innovation, and digital transformation initiatives.
Key Responsibilities:
- Develop and lead short-, medium-, and long-term marketing strategies aligned with the company’s growth ambitions.
- Strengthen brand positioning while expanding relevance across new consumer segments and market opportunities.
- Drive innovation across marketing campaigns, communication channels, product initiatives, and consumer engagement strategies.
- Lead digital marketing transformation and accelerate omnichannel consumer engagement.
- Ensure effective execution of ATL, BTL, and TTL initiatives to support overall business objectives.
- Collaborate closely with Sales, R&D, Supply Chain, and other cross-functional teams to drive strong commercial execution.
- Monitor marketing performance, analyze market trends, and provide data-driven strategic recommendations to executive leadership.
- Bachelor’s Degree in Marketing, Business, Management, or a related field; Master’s Degree is an advantage.
- Minimum 15 years of marketing experience, preferably within the FMCG industry.
- Proven track record in senior or executive-level leadership roles within large-scale organizations.
- Strong expertise in brand building, digital marketing, market expansion, and business growth strategies.
- Deep understanding of consumer insights, market trends, and data-driven decision-making.
- Experience leading cross-functional teams with strong people leadership capabilities.
- Strategic mindset with high adaptability, innovation focus, and strong commercial acumen.
Call for Action:
If you are an experienced FMCG marketing leader passionate about building brands and driving growth, we would love to connect with you. Please send your updated CV or reach out for a confidential discussion to [email protected]
Referral reward: Rp5000000